Comments on: ARG Netcast, Episode 50: LIVE ARGfest-o-con Announcement http://www.argnetcast.info/archives/488 The ARG Netcast series is an ongoing journey through the genre of alternate reality gaming. Each week, a panel discusses gameplay, events and topics regarding past, present and future alternate reality games. Thu, 24 Jul 2008 15:06:18 +0000 http://wordpress.org/?v=2.6 By: ARGFest-o-Con » The obligatory update http://www.argnetcast.info/archives/488#comment-1131 ARGFest-o-Con » The obligatory update Wed, 12 Mar 2008 00:58:03 +0000 http://www.argnetcast.info/archives/488#comment-1131 [...] from the three mentioned above (who were already announced during episode 50 of the ARGNetcast), we can now also confirm that Frank Lantz and Greg Trefry from area/code will be speaking at [...] [...] from the three mentioned above (who were already announced during episode 50 of the ARGNetcast), we can now also confirm that Frank Lantz and Greg Trefry from area/code will be speaking at [...]

]]> By: KLind http://www.argnetcast.info/archives/488#comment-1128 KLind Sat, 08 Mar 2008 02:07:09 +0000 http://www.argnetcast.info/archives/488#comment-1128 Thanks for playing my voice mail. I'm curious what your opinions are about importance of the endgame though. Personally, I don't think it's enough for companies that are running ARG's that promote something to make the exciting ending to the ARG be the release of the product. Both Iris and Cloverfield just kind of ended with the game and movie coming out. Do you think companies running these, look at other ARG's when designing their experience? Or do you think they consider themselves more Viral Marketers? Thanks again for the great Netcast! Thanks for playing my voice mail. I’m curious what your opinions are about importance of the endgame though.

Personally, I don’t think it’s enough for companies that are running ARG’s that promote something to make the exciting ending to the ARG be the release of the product. Both Iris and Cloverfield just kind of ended with the game and movie coming out.

Do you think companies running these, look at other ARG’s when designing their experience? Or do you think they consider themselves more Viral Marketers?

Thanks again for the great Netcast!

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